COPYWRITING + AD CAMPAIGNS

CHUAO CHOCOLATIER

Viral community campaign

In-store POP for community events in and around Southern California to build awareness and excitement. Participants who shared their first time trying Chuao Chocolate were given a chocolate bar and branded t-shirts with campaign tagline. Video content shared on social media.

EVENT TEASER SIGNAGE

Signage placed in chocolate cafes to promote tasting events that offered education, awareness, and also came with pairings with teas, wines, coffee, and desserts from local vendors in San Diego such as Caffe Calabria, Pannikin Coffee, and Nado Gelato.

HOLIDAY SIGNAGE

Christmas holiday in-store POP posted at all 5 chocolate cafes including cafe mall locations in UTC Mall, Irvine Spectrum Center Mall, Encinitas Lumberyard, Del Mar Highlands Shopping Center, and Forum Shops in Carlsbad.

PRODUCT Insert

Insert for wine and chocolate pairing boxes offered as gift sets in chocolate cafes.

TASTING TEASER SIGNAGE

Holiday Signage

CHAMPAGNE FRENCH BAKERY CAFE

PRODUCT CAMPAIGN

Large POP signage for all 15 cafe locations both in-store and in mall environments (including Del Mar Highlands, South Coast Plaza, Corte Madera Mall, and Marin County) to promote the launch of French Macarons. There were 7 unique flavors and each was given its own persona and name. Additional signage created were table toppers for each macaron personality type, as well as register signage and pastry case signs. Customers were encouraged to share which flavor they identified the most with via social media and with store events and in-store promotions for prizes and incentives.