SKILLS
MAC + PC Proficient
Adobe Creative Suite (Intermediate - AI, PS, ID, DW, Premiere Pro, Adobe Audition)
Microsoft Office (Outlook, Excel, Word, PowerPoint, SharePoint, and OneDrive)
Google Platform & Cloud Proficient
Press Release Writing
Copywriting & Editing - Organic, and AI Generated Content (ChatGPT + Rytr)
Content Specific SEO Strategy (online optimization and content link strategy)
Project Management Systems — ASANA & Basecamp
Social Media — LinkedIn, Facebook, X (Twitter), Instagram
CMS — WordPress, Drupal, Joomla, Squarespace & GoDaddy (Intermediate to Advanced)
CRM — Hubspot, Marketo and Salesforce
Social Platform Video & Image Editing - Filmora, Pic Monkey & Canva
Social Media Tools - OktaPost, Falcon.io, Sprout Social, HootSuite
Sales Enablement Tools - Highspot
EXPERIENCE
MARKETING PROFESSIONAL @ SELF EMPLOYED — June 2013 - Current
Freelance contractor offering variety of marketing and branding services.
Strategize, plan and execute marketing and branding objectives for various clients -- Industries include health and wellness, spa and beauty, fitness, nutrition, CG/CPG (food & beverage), etc.
Brand consulting, development and implementation, from visual to voice.
SEO, SEM, and CRO focused content strategies included ghost blogging, content consulting and development, funnel and lead gen opportunities, and various platform analytics review for top KPI's.
Social media and community engagement consulting, strategy, and campaign development. Email marketing (list growth and nourishment, campaign development, A/B testing, etc). Paid social, Google search, display ad, and affiliate marketing consulting.
Website project management and ecommerce advisement.
Graphic design for web and print.
Strategy and management of various print and digital collateral needs.
DIGITAL MARKETING MANAGER @ 3E (formerly Verisk 3E) — September 2019 - Current
SaaS, CaaS and consulting company focused on sustainability in chemical, workplace and product safety compliance.
Management of overall brand presence on the web and with various omni-channel demand and lead generating activities including SEO, SEM, SMM, content strategy, generation and management.
Global website management on various CMS platforms with API connections and integrations for proper data flow.
Internal communications - built company-wide SharePoint intranet from ground zero; enhanced internal communications and operations, asset management, SOP development, and ease of cross-functional communications.
Agency, contract, and partner collaboration for various global marketing initiatives including SEO, SEM, GTM strategies, marketing
automation, PPC/CPC, and other media mix efforts.
Grew website traffic by 300% across all device types with technical optimization of all websites, SEO, paid ad mix, publication and association partnerships resulting in an overall increase in demand-gen activities.
Grew social media following by 70% with enhanced strategy and workflow, including organic post consistency, hashtag discovery, employee advocacy, and tone of voice establishment.
DIRECTOR OF CUSTOMER ENGAGEMENT @ DMV.ORG — January 2019 - June 2019
Privately held technology and online publishing company.
Researched and developed solutions to help drive the customer experience including AI exploration, online chat, chat bots, social media engagement strategy, data and intake analysis from various customer care review and ticket platforms.
Worked closely with Marketing, SEO, and the Content Team to determine pain points and opportunities for improved tactics for overall customer needs.
Analytics review of all data specific to customer behavior across all owned and operated websites. Managed external agency partnership for social and email marketing efforts.
Worked cross-functionally with UX/UI, creative, product, SEO/SEM, business development, and engineering teams to ensure customer needs were met.
Engaged with customers on various platforms and provided support. Managed two direct reports.
CONTENT MARKETING MANAGER @ DIGITOPIA AGENCY (formerly Organik SEO) — Oct. 2013 - June 2016
++Boutique agency focused on SEO and other digital marketing.
Managed all digital content efforts for multiple clients in various industries including blogs, website copy, case studies, email campaigns, press releases, social media, copywriting.
Client collaboration to maintain and/or develop the brand voice and ensure all content objectives were carried out according to clients monthly digital marketing retainer.
Stay on top of market and industry trends to offer continued advisement and suggestions for enhanced digital reach.
Content optimization, keyword search, and social strategy for best cohesive SEO, SEM, CRO and other digital marketing practices. Worked cross-functionally with the SEO, UX/UI and social media teams to ensure client campaign synergy.Assisted with paid search via social and Google.
Collaborated closely with the SEO team on retargeting initiatives for various clients.
Worked with clients on affiliate marketing strategies and tactics.
Worked with development team on A/B testing for landing pages and with email marketing strategies.
Managed team of internal and external writers and editors.
MARKETING DIRECTOR + SR. BRAND MANAGER @ JACQUES GOURMET LLC — Aug. 2008 - July 2013
++Parent company of two brands; Champagne French Bakery Cafe (restaurant chain), and Miss Meringue (CPG/Retail)
Reported to CEO and worked cross-functionally with all departments including operations, customer service, sales, food & beverage, manufacturing, creative, IT, accounting, and restaurant staff.
Managed marketing calendar and 1.2M budget for both brands.
Developed quarterly campaign strategy, objectives and execution plan.
Developed, maintained, and refreshed the brand voice and aesthetic when needed to flow with market trends.
Managed agency partnerships for various brand and design objectives.
Oversaw all creative objectives from digital to print (packaging, signage, menus, presentations, trade show booths and materials etc.) to ensure brand consistency.
Managed creative team and seasonal interns.
MARKETING MANAGER @ CHUAO CHOCOLATIER — Jan. 2007 - April 2008
++Artisan chocolate company offering both retail/cafe environments (chocolate cafes) and a wholesale consumer goods.
Managed all marketing projects for B2C retail environments (chocolate cafe stores) and B2B wholesale needs (CPG) - including, email marketing, social media, in-store collateral, and event planning.
Facilitated focus groups for product development and improved customer loyalty program incentives.
Worked cross-functionally with lead chocolatier, sales, creative, operations, and store staff. Reported to the VP of Marketing.Collaborated closely with creative on all printed and digitally created collateral including packaging, press kits, website, social media, trade show booth, print ads, etc.
Co-managed annual marketing calendar and budget.
Managed product photo shoots, events, and trade show development. Co-managed website launch with ecommerce platform.
SPECIAL PROJECTS MANAGER @ HOOKIT — Dec. 2004 - Nov. 2006
++Website and online community connecting athletes with sponsors.
Collaborated closely with both CEOs, the development/design team, and customer service to develop and enhance the online experience.
Maintained customer and client relations with athletes and sponsors to ensure profile and sponsorship needs were met.
Supported customer service team with solutions for elevated issues related to website functionality, updates, and relaunches.
Website testing for bug issues and other issues both visually and functionally.
Content creation for website navigation and UX design flow.
Developed a direct customer response protocol for specific concerns that came through via phone, email or online chat.
Collaborated closely with the sales and web development teams to ensure all objectives were communicated properly and executed to meet marketing and brand objectives.
EXPERIENCE…from a tad further back.
Performance Director @ Xanadu Dance & Performing Arts — 3 years
Booking Agent + Talent Scout @ Nouveau Model & Talent Agency — 4 years
SOFT SKILLS/ PERSONALITY
Meyers-Briggs Type Indicator = INFP (I. Introversion, N. Intuition, F. Feeling, E. Expression)
Kolbe A Index = 5-3-8-5 View My Report Details
EDUCATION
Grossmont & Mira Costa College - Dance and Performing Arts Major
Torrey Pines High School
CONTINUED EDUCATION
Google Analytics
HubSpot Academy
Facebook Blueprint (Facebook and Instagram)
AIGA - Social Networking with Becky Carroll
UCSD Consortium - Best Web Marketing Practice
ACTIVITIES/HOBBIES
Dance (I teach!)
Pilates (I teach this, too!)
Plant-based Baking (received certification through North County Culinary Arts)
Volunteer work with various environmental, animal welfare, and women and children’s charities